Marketing Addiction

Managing a telemarketing team is a difficult enough task for any company. But when that team is tasked with handling the telemarketing requirements of multiple clients, the job becomes even harder. Ensuring that all members of the team are productive and are able to provide clients with documentary evidence of call activity can quickly become overwhelming unless managed in the correct way.

Such a scenario was faced by Marketing Addiction. The company helps its clients improve communication with their customers, prospects, suppliers and other industry bodies. They take a consultative approach and find the best solution for the objective, with full tracking and follow up capacities.

Marketing Addiction applies the latest technologies in combination with more traditional marketing methods to maximise sales and ultimately profits for their increasing customer base. These include: e-mail marketing, telemarketing, Internet services and more traditionally direct mail. All these are very effective as individual services, but when integrated can be very powerful mediums. This unique approach, together with their skills and experience has delivered an unrivalled level of success in direct marketing and sales generation campaigns.

Demanding requirements
“Our demanding requirements for a CRM package meant that we had been looking for a solution for some time”, said CEO Phil Richardson. “But all the available packages could not handle multi-tenancy of databases. This was vital for us because all our telemarketing staff access multiple databases for our clients and we did not want them to be having to constantly logging in and out of the different data sets.”

Fortunately, the continual development and improvement of Microsoft Dynamics CRM meant that multi-tenancy of databases was added during one of the regular upgrades and so Marketing Addiction decided to take a closer look at the features and benefits of the package.

“We spoke to a number of Microsoft partners”, said Phil, “but eventually decided to work with Qurius. It was apparent from our first meeting that they knew the product and how to implement it much better than the competition. Importantly, they also had the necessary in-house skills to tailor the solution so that it would exactly meet our needs.”

The initial meeting took place in April 2008 and over the next 8 months Qurius worked closely with Phil and his team to design a full system specification that would ensure Marketing Addiction’s needs were exactly met by the final solution.

“We have a good working relationship with Qurius”, concluded Phil. “We are able to call on their expertise for the more complex tasks and they are always available with advice when we need it for the smaller tasks that we undertake ourselves.”

Download the full Showcase here.